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Articles containing the tag "Brand Guidelines"
It has been a busy twelve months at TaxCalc, not least within the creative department. Growth in all areas of the company had highlighted the urgent requirement for a new on-line presence. As Creative Projects Manager, I was charged with evolving the previous TaxCalc e-commerce site into the contemporary web solution that exists today.
As a Creative Marketer, I have come to realise that the most difficult project any creative department can work on is ones own company’s on-line marketing collateral. The successful implementation of any new solution would be dependent on fulfilling the needs and requirements of many different sections of the business, all with their distinct ‘must haves’. Also required would be a strongly branded, on-line solution that would appeal to all sectors of TaxCalc’s client base. From individuals to the largest accountancy practices, the full diversity of TaxCalc’s accounting software solutions needed to be showcased. Therefore analysing TaxCalc’s complex business and client requirements, the creative brief was born.